NHS Media Training for Senior Leaders | Never Off Record

Never Off Record provides practical NHS media training for executives, clinicians, board members and communications teams who need to communicate clearly under pressure. Led by Andy Downton, a Chartered PR Practitioner, former broadcast journalist and former senior NHS communications leader, the training is grounded in real NHS experience, not generic theory.

• journalists calling after incidents 
• board and scrutiny meetings 
• reputational risk 
• legal sensitivity 
• social media and campaign group pressure 
• public accountability 
• interviews where every word matters

• NHS chief executives 
• executive directors 
• medical directors 
• nursing leaders 
• ICB leaders 
• Trust communications teams 
• EPRR and incident response teams 
• clinicians who may need to speak publicly

• local, regional, national and trade media 
• executive presence and personal brand
• crafting your message
• staying on message 
• preparing for public scrutiny
• handling difficult questions
• Much more bespoke support matched to your individual needs